Vibe Guide

Inextricably linked, Milan and fashion don’t have to be intimidating. It’s chic, but the style isn’t about trends or flash. It’s all about the Bella Figura, or “beautiful image.” It’s the art of making a good impression - presenting your best self, whatever the occasion. For example, you won’t find people in athleisure for their morning coffee or leisurely lunch. The Milanese will always show up polished and put-together, even for daily routines.

If you’re still not sure, just ask yourself, “What would Gwyneth Paltrow wear?”